Understanding: What is Online Reputation Management (ORM)
Online Reputation Management (ORM) also known as Internet Reputation Management is about monitoring and improving how your business is viewed online. It is the practice of maintaining and improving one’s image and reputation on the web, which means how your online presence is discovered by:
– potential customers
– reporters
-competitors
-your people
Imp:- Is your online presense is working for you or against you?
Online Reputation Management – Benefits with Examples:
How Can You check your online reputation?
Search
Social
Reviews
Search
Google Your Business
Your People
Your Product
Important things to be considered in search
Are you in the first five listing
Are the links you’re seeing positive
Check your GMB listing.
is the GMB’s information is accurate?
Social
Check your brand’s social channels
how many followers do you have?
when was the last time you posted?
Do you respond to comment?
How about messages?
what’s the average response time?
Imp: Does what you’re posting represent and reflect your brand.
Check what’s being said on social.
search your hashtag, location and brand name.
are people talking about you and your business ? if so, is it positive commentry? if there are negative mentions, are others hopping on board or do your social fans come to your defense?
Reviews:
Reviews play 50% important role in ORM
Check out your google reviews. Do you have any? How many stars do you have?
Are you responding to reviews?
Check out your facebook reviews. Are customers leaving reviews on your facebook page? is your team responding to them?
Check out other review sites like Glassdoor.
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